Dubai Passengers Relax


Dubai Passengers Relax

The “Step Out of this World with Mazaya” promotion, created by Outspoken Projects in conjunction with JC Decaux, created an oasis of calm where passengers were invited to step out of the busy airport hustle and bustle and experience a moment of sensory relaxation with Mazaya, Massage chairs provided an opportunity for travellers to relax whilst listening to soothing and calming music through headphones. At the same time, charging points enabled participants to ‘re-juice’ their devices.

Travellers were attracted to the vibrant and colourful Mazaya locations which included soft grass and stone effect carpet. Each area also used small mini mist vaporiser scent machines with aromas including blueberry, apple, orange and mint to create a multi-sensory experience that linked directly to Mazaya tobacco flavours.

Brand ambassadors present assisted the passengers with their complimentary massage as well as communicating core brand information around the Mazaya product range.

To bring in a digital element, those taking part were encouraged to take souvenir photos and share their experience on Instagram, Twitter and to ‘like’ the Mazaya Arabia Facebook page; in return they received a special branded Mazya Bluetooth speaker or Duffle bag.

Outspoken Projects provided a full turnkey solution covering project management, production, design and build, location management and staffing supplied by our Dubai partners, AAA and OneCoconut. Our team worked tirelessly against tight time restrictions to deliver client objectives.

Over 2000 digital and live consumer touchpoints were achieved.