FINDING A SOLUTION THROUGH ANIMATION

14/06/2019

FINDING A SOLUTION THROUGH ANIMATION

Prisym ID were looking to incorporate video into their marketing plan. They wanted an agency to create brand content to assist them with the promotion of their services and to show their key industry audience how they stand-out from their competitors. We took a brief from the client and after some creative planning meetings started to develop the type of video that would deliver the client goals. It was agreed; the first piece that our team would create was an animation that focused on a key market area within the company.

Our team developed treatments, presented ideas and worked closely with the client to focus on key elements that needed to be achieved in the communication. Once agreed, we developed a working script and storyboard around the big creative idea. Our animator then created test frames for sign off before the final build of the animation in the studio.

Through our detailed production schedule to tight deadlines our production team worked closely with our client to gain corporate sign off at each stage of the project to ensure the animation met the client brief and expectations were met at all stages.

Through use on the Prisym ID website and social media platforms the content has delivered a fresh look and feel for the brand and has impacted the audience beyond expectations. The artwork created for the animation has also been used to refresh some of the company’s existing brand artwork and marketing material. We look forward to working on the next video later this year!