Three is the magic digital number

01/05/2020

Three is the magic digital number

Outspoken have recently produced a series of three digital events covering the theme of young persons career development skills. The events were part of our clients' ongoing digital social media campaign on Facebook Live. Our production team managed all three events from conception through to online live delivery' guiding our client through the whole project. Our scope ranged from asset creation, socal media platform guidance, technical checks and rehearsals through to event day technical delivery and live show direction.

The events were delivered from our bespoke remote studio interface and we linked up eight persons including hosts, guest speakers and clients in our secure digital green room' from all over the country. Unlike the zoom style calls that have become so common in the current environment - our system allows more of a secure professional workflow that includes a digital green room and graphics content insertion to really enrich the online broadcast event and help make the experience more engaing for the social media audience. Our team also worked with the client to ensure a smooth Q&A session worked well through the socail platform with the whole event series incorporpating a profanity delay system for extra client online piece of mind.

The series of digital events reached many thousands of views and the content has been repurposed for clips on other client social channels, extending the reach and return on investment for the campaign spend. In fact, we have just learned that the series of live streams has been nominated for a Drum Social Buzz award for best financial services campaign.

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